Alex López Negrete (FS ’81)

Alex López Negrete (FS ’81), President and CEO of Lopez Negrete Communications is proud to receive the “2021 American Advertising Federation’s Mosaic Champion Award for Diversity and Inclusion”.

Lopez Negrete Communications is the nation’s largest independent, Hispanic-owned and operated full-service advertising and marketing services agency.

Alex’s insightful leadership has guided Lopez Negrete from a pioneer to the vanguard agency it is today. He is truly bicultural, calling both Mexico City and Houston “home.”

His passion for advertising excellence, creative brilliance, and helping clients’ growth and profitability is infectious, and has fueled the success of the agency and the Lopez Negrete team as a whole. Alex’s leadership also extends to the community, where his passion is felt across his major roles on local and nonprofit boards.

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